The following tips can help you make the best out of your own Instagram experience so you can grow your followers and increase engagement.
01. Post Interesting, Colorful Photos and Videos
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Instagram is all about providing value to your followers, especially if you want more engagement. In this case, your goal should be to post photos and videos that evoke some kind of emotion – happiness, humor, motivation, nostalgia, love, or anything else. High-quality photos with a lot of colors tend to get the most action on Instagram.
02. Don't Overdo It With the Filter Effects
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Instagram provides you with a bunch of filters you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak. People want photos and videos that are colorful, but relatively natural-looking. Although filter effects may be tempting, try to limit your use of them to keep the color and contrast normal in most of your photos.
03. Feel Free to Use Hashtags
Using hashtags is a great way to increase you reach on Instagram, encourage more engagement and even attract new followers. Unfortunately, some people take it way too far. Their captions are often bloated with hashtags – many of which aren't even relevant to the topic of their photo. If you do decide to use hashtags, make sure to keep it to a minimum, and only use keywords that are relevant.